© BRIDE by Natasha Jane 2011-2017

Brides Beware

Please think very carefully before going down the route of online wedding dress buying. It might appear to be an attractive idea, but it might not be such an attractive reality.


There are also moral questions to be answered about using the personal services and time of a bona fide bridal gown retailer for their expertise and guidance and then giving your hard-earned money to a faceless web site somewhere on the other side of the world!


A quick search for 'cheap wedding dresses' brings up endless websites, many on auction sites, offering supposedly economical alternatives to a genuine designer gown and promising to create accurate copies of designer gowns.


But given the flurry of disappointed brides sharing their wedding dress nightmares, it seems that buying a dress online will usually be fraught with issues.


Many of those websites offer cheap copies of designer gowns, made in the Far East - but instead of using lace from Chantilly, what arrives is polyester from China. And not only that, the sizing and shape of the dress will probably not be what you’d hoped for.


Check out some of the links below to see what we mean, or just search “Brides Beware”


A fake designer dress from a website.

A fake designer dress from a website.

Did this get put in the wash with the green socks?

A case of colour confusion when this dress arrived. Picture ordered, left; dress supplied, right.




Brides Beware was set up by the BBSA - British Bridalwear Suppliers Association in 2012 to help raise the awareness behind the risk of purchasing wedding gowns, bridesmaid gowns and prom dresses online.

Brides Beware on Facebook

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Beware the online discount wedding dresses: Angry brides share knock-off nightmares after buying gowns that looked stunning online but are HIDEOUS in real life




Daily Mail Online Article

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